People are at the heart of every connection we build.
We design products and deliver services that bring
the world closer together—one delivery at a time.
Number one startup in The Netherlands
People are at the heart of every connection we build.
We design products and deliver services that bring
the world closer together—one delivery at a time.
Number one startup in The Netherlands
Our mission
We change the way people do groceries. With a delivery service that saves time, and a supply chain that fights food waste.
Innovation on all fronts
From distribution model to warehouse system: we improve something new every day. For our customers and for ourselves.
We develop in-house
We’re true DIYers. Our own products are distributed through our own warehouses that run on our own software.
Data at the core of our business
With us, being “data-driven” is more than just a buzzword. Data lives in everything we do. Want to talk models?
We're strong believers in learning from each other, so our employees write about what interests them.
We value freedom and responsibility. There’s always room to design unique solutions and upset the status quo. In a dynamic atmosphere, diverse teams collaborate on projects, taking ideas from the drawing board to implementation. We’re all curious, and everyone is hungry for a challenge.
We’re growing at an incredible pace, meaning no day is ever the same. However, you always have a team to count on.
We’ve come a long way from our humble beginnings!
We ran our first trial in the city of Amersfoort (the Netherlands) with 12 electric delivery vans.
We delivered in most major cities in The Netherlands and raised a significant investment to accelerate our growth.
Our small electric Picnic vehicles (ePvs) allow us to deliver groceries without CO2 pollution or blocking inner-city roads. With 100 ePvs on the road, we’re ready for growth!
Picnic goes international! Our first German hub was opened, serving thousands of people in the greater Düsseldorf area.
Picnic continues growing. With more than 1,000,000 customers in the Netherlands, we raised another investment to create a fully automated fulfilment center.
Time flies when you’re having fun. We celebrate our 5th anniversary and make big plans for the future.
Our 3rd country! Starting from scratch, we’re rapidly scaling-up our assortment, customer relationships, and operations.
We raise €600 million in a financing round led by The Bill & Melinda Gates Foundation Trust. This will help towards our rapid expansion!
The FCA is set to fulfil more than 100,000 customer orders per week, or close to a million items per day. The future of grocery shopping is here!
People are at the heart of every connection we build.
We design products and deliver services that bring
the world closer together—one delivery at a time.
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