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Help us change the world of groceries deliveries logistics technology

People are at the heart of every connection we build.
We design products and deliver services that bring
the world closer together—one delivery at a time.

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Number one startup in The Netherlands

Help us change the world of Groceries Deliveries Logistics Technology

People are at the heart of every connection we build.
We design products and deliver services that bring
the world closer together—one delivery at a time.

linkedin-icon-2

Number one startup in The Netherlands

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Our mission

We change the way people do groceries. With a delivery service that saves time, and a supply chain that fights food waste.

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Innovation on all fronts

From distribution model to warehouse system: we improve something new every day. For our customers and for ourselves.

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We develop in-house

We’re true DIYers. Our own products are distributed through our own warehouses that run on our own software.

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Data at the core of our business

With us, being “data-driven” is more than just a buzzword. Data lives in everything we do. Want to talk models?

People of Picnic

We value freedom and responsibility. There’s always room to design unique solutions and upset the status quo. In a dynamic atmosphere, diverse teams collaborate on projects, taking ideas from the drawing board to implementation. We’re all curious, and everyone is hungry for a challenge.

We’re growing at an incredible pace, meaning no day is ever the same. However, you always have a team to count on.

Our story so far

We’ve come a long way from our humble beginnings!

July 2015 – Picnic founded 👶

We ran our first trial in the city of Amersfoort (the Netherlands) with 12 electric delivery vans.

March 2017 – Investment round 📈

We delivered in most major cities in The Netherlands and raised a significant investment to accelerate our growth.

April 2017 – 100th ePv 🌱

Our small electric Picnic vehicles (ePvs) allow us to deliver groceries without CO2 pollution or blocking inner-city roads. With 100 ePvs on the road, we’re ready for growth!

April 2018 – Picnic Germany 🇩🇪

Picnic goes international! Our first German hub was opened, serving thousands of people in the greater Düsseldorf area.

Nov 2019 – Investment round 🤖

Picnic continues growing. With more than 1,000,000 customers in the Netherlands, we raised another investment to create a fully automated fulfilment center.

July 2020 – 5 Years 🎉

Time flies when you’re having fun. We celebrate our 5th anniversary and make big plans for the future.

May 2021 – Picnic France 🇫🇷

Our 3rd country! Starting from scratch, we’re rapidly scaling-up our assortment, customer relationships, and operations.

Sept 2021 – Investment round 🚀

We raise €600 million in a financing round led by The Bill & Melinda Gates Foundation Trust. This will help towards our rapid expansion! 

April 2022 — Our automated warehouse (FCA) opens! 🏢

The FCA is set to fulfil more than 100,000 customer orders per week, or close to a million items per day. The future of grocery shopping is here! 

Find your challenge

People are at the heart of every connection we build.
We design products and deliver services that bring
the world closer together—one delivery at a time.